Koh Lipe

Koh Lipe, named after Thailand’s dreamy island, brings those laid-back tropical feels to Toronto—with Michelin-level flavour. They’ve got rich curries, punchy Southern Thai dishes, and melt-in-your-mouth seafood, all prepared with fresh ingredients and seasonings that can’t be more authentic.

The Challenge:

Show the Richer, Spicier Side of Thai Food

Southern Thailand is known for its rich, spice-forward flavours, and Koh Lipe’s menu delivers that intensity in every dish. The challenge was conveying that depth and complexity—showing that Thai food is more than just basic green and red curries. How could we capture the extra layers of spice, the richness, and the boldness through branding and photography alone? We used vibrant visuals and dynamic storytelling to reflect the excitement and richness of Southern Thai cuisine, ensuring the digital experience mirrored the powerful flavours that set Koh Lipe apart.

Amplify the Taste Online

Koh Lipe already had the food to impress, and our job was to make sure their online presence hit just as hard. We redesigned their menus and promotional materials to spotlight signature dishes, styled, and shot photos that captured the vibrant colours and textures of their Southern Thai curries and seafood. To add personality, we played with elements like banana leaves, chilis, lime leaves, galangal, and even Khon masks—traditional Thai dance props—bringing cultural touches to the visuals and giving the photography an extra layer of charm.