Plearn

Plearn means "enjoy" in Thai, and that’s exactly what this Asian-inspired downtown Toronto café is all about—cozy vibes, great coffee, and food that hits the spot. There’s a touch of Asia in everything here, and honestly, it’s kind of addictive.

Coconut lattes, espresso tonics, and coffee made with beans from around the world—Plearn doesn’t just brew coffee; it brews curiosity. But it’s not just coffee here. The menu throws in fun surprises like mango-sticky-ice and the Asian Retro—signature drinks straight from the barista’s playbook.

Creating a Space That Feels as Warm (and as Cool) as Your Cup of Coffee

When developing Plearn’s brand identity, we wanted to create a brand atmosphere that felt just as warm and laid-back as their space. We came out with design elements that are simple yet modern, plus a sleek black-and-white colour scheme that captures Plearn’s easygoing charm. We took this concept and blended in with the menu design, keeping things easy to digest while letting the menu’s flavours take center stage.

Framing Plearn’s Story Through Expressive Visuals

As its name suggests, Plearn is a place to hang out, slow down, and actually enjoy your day. To complete the look, Maple Synapse handled Plearn’s photography, showcasing their homemade snacks and crafted drinks. We focused on natural lighting and close-up angles to emphasize every swirl and garnish, making each photo feel as inviting as the cafe itself. We kept the visuals clean and modern to match Plearn’s branding so the photos would be cohesive online and in-store. These visuals highlight the craft behind every cup, letting customers see, and taste, what makes Plearn special.