Care Fertility

CARE Fertility & Women’s Health is a leading fertility center in Ottawa, dedicated to helping couples achieve their dream of parenthood. Alongside specialized services like IVF, genetic testing, and elective single embryo transfer (eSET), CARE also addresses general women’s health concerns, ensuring personalized care at every stage of life.

The Challenge:

Overcome Market Niche and Location Limitations

Fertility services are a niche market, and CARE’s reach was constrained by its location in Ottawa. Additionally, advertising options are limited due to the special category of services they provide. The challenge was to create a strong, effective online presence that cut through the noise and resonated with their target audience, all while working within these restrictions.

Deliver Impactful, Original Content

Maple Synapse helped CARE craft high-quality, original content that stood out in a competitive space. We produced research-based educational blogs because we know the value of quality content in building trust and educating their audience. From website design to social media content, paid ads, and SEO, we ensured CARE’s message reached the right people—women in need of expert fertility care—while navigating the unique challenges of the market and location.